Aalborg-Waterfront
overview

The Danish company was to appoint a new CEO and since the company group have more than 500 stores spread out over the Nordic countries and needed a CEO with experience to run a chain of this size

client

Matas Group

location

Allerød, Denmark

category

requirements & challenges

A newly appointed CEO or manager for a Danish client faces a unique blend of universal leadership challenges and specific cultural differences. Such as a flat hierarchy and a high degree of autonomy among employees. Success relies on transparent communication, building trust, and adapting leadership style to the local culture.

  • Navigating the Flat Hierarchical Structure: Danish workplaces have a non-hierarchical, informal structure where employees are accustomed to direct access to top executives and are not afraid to question management decisions. This can be a significant cultural shift for a CEO from a more hierarchical background.
  • Need for Extensive Discussion and Consensus: Danes frequently engage in thorough discussions and ask numerous questions before commencing a task to ensure that everyone fully understands their role and expectations. This emphasis on consensus-building can be mistaken for inefficiency or a lack of initiative by leaders from cultures that prioritise quick action.
  • Implicit Expectations and Communication Styles: Many workplace expectations (e.g., working hours, communication frequency) that are obvious to Danes are not obvious to international managers. The “no news is good news” approach in Denmark can leave international talent feeling insecure or unsure about their performance.
  • Building Trust and Credibility: New leaders must earn credibility through actions, transparency, and active listening rather than assuming their title grants instant respect. Scepticism from existing employees, board members, and stakeholders is common when a new executive steps in, especially if they are a foreigner.
  • Work-Life Balance Norms: The strong emphasis on work-life balance in Denmark means employees often leave work on time (sometimes as early as 3:30 pm). This can be surprising for managers accustomed to longer working hours in other countries
    .
  • Lack of a Formal Support System: CEOs often face isolation and a lack of an internal support system or advisor to challenge them and hold them accountable, potentially leading to poor decisions.
Contract Staffing
Permanent Staffing
man taking a break at work

solutions we provided

  • Embrace Transparent and Open Communication: Be explicit with expectations that might otherwise be implicit in the Danish context. Communicate your vision and decisions clearly and frequently to build alignment and trust.
  • Adopt an Inclusive Leadership Style: Encourage open dialogue and welcome questions from all employees, regardless of their position. Involve key stakeholders in strategy development, as employees are more likely to support a vision they helped shape.
  • Invest Time in Understanding the Culture: Observe and listen first before implementing major changes. Engage with employees at all levels through one-on-one meetings and informal gatherings to understand the company’s unwritten rules and values. Seek cultural training if possible.
  • Provide Regular Feedback: Offer frequent and constructive feedback, especially positive reinforcement, to new or international team members to ensure they understand performance expectations. The “no news is good news” approach is insufficient for many.
  • Lead by Example in Work-Life Balance: As the role model, demonstrate a commitment to both professional performance and personal well-being. Encourage employees to take their earned vacation time and show respect for standard working hours.
  • Seek External Advising and Mentorship: Mitigate leadership isolation by creating a support network of mentors, peer groups, or an executive coach. This can provide an outside perspective and hold the CEO accountable. The Dansk Industri or similar professional organizations can offer relevant resources.